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A few weeks ago I blogged about Icon’s new Bronco and today I saw that Matt at Expedition Portal embedded a video about the truck.

I love the all-in-one gauge and the way the gauge needles snap to attention. Those code-lettered pull switches on the dashboard have got to go though. What do they mean? How about applying that famous Icon level of design detail to a set switch icons? The only reason they stand out so bad is because the rest of the truck looks so good.

OK, I’m off my soapbox. Enjoy the video.