Archives for posts with tag: Bronco


Through my illustration shop, Nik Schulz Illustration, I illustrated and designed this vintage Ford Bronco t-shirt. I draw them in original, factory colors, and am really happy with the way they’re turning out. This one is a 1973 in Carmel Bronze.

If you’d like to have a look, check them out here. More colors after the jump.

Ford Bronco tee at

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The other day I posted a video of Jay Leno talking to Jonathan Ward of ICON about their FJ44. In this episode they get together and chat about the Bronco that ICON released last year.

They totally rebuilt and re-imagine these trucks from the ground up. Almost the only thing that remains from the original truck is the frame and body shell. Everything else, including the 400+ hp engine, is new.

And it sounds amazing.

A few weeks ago I blogged about Icon’s new Bronco and today I saw that Matt at Expedition Portal embedded a video about the truck.

I love the all-in-one gauge and the way the gauge needles snap to attention. Those code-lettered pull switches on the dashboard have got to go though. What do they mean? How about applying that famous Icon level of design detail to a set switch icons? The only reason they stand out so bad is because the rest of the truck looks so good.

OK, I’m off my soapbox. Enjoy the video.

Photo: Drew Phillips for Autoblog

Southern California-based, bespoke-4×4 smiths, Icon, have just released their reinterpretation of the 1st-generation Ford Bronco. For those unfamiliar with Icon, the company recreates legendary off-roaders from the ground up, sometimes using donor vehicles, sometimes building them from scratch. The Bronco, their third model offering, follows a re-imagined Toyota FJ40 and Willys CJ3B. The resultant truck is, as if the clouds had parted on top of some automotive Olympus and the gods of 4-Wheel-Drive boomed,“This is a Bronco!” Of course, given the toughness that Icon builds in, you could drive it right down from those lofty heights… for a price.

412 horsepower, 390 lb-ft of torque, and custom everything don’t come cheap. This four-wheeled, industrial-design master work will set you back $150,000, if you’re in the market. That’s after you buy the Bronco donor vehicle, just so you know.

If you’d like the ultimate expression of the Bronco, however, one in which every last detail has been honed to perfection, this is what you’re looking for.

Click here for an in-depth review on Autoblog.

Click here for an extensive image gallery.