Archives for posts with tag: Icon

The other day I posted a video of Jay Leno talking to Jonathan Ward of ICON about their FJ44. In this episode they get together and chat about the Bronco that ICON released last year.

They totally rebuilt and re-imagine these trucks from the ground up. Almost the only thing that remains from the original truck is the frame and body shell. Everything else, including the 400+ hp engine, is new.

And it sounds amazing.

Icon 4×4 does a great job of reimaging existing 4-wheel-drive classics and building them anew in ultimate-spec form. With FJ44 they’re taking a new tack, since this 4-door, six-passenger FJ never existed way back when.

In this video Jay Leno talks to Jonathan Ward from ICON to find out what it’s all about.

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A few weeks ago I blogged about Icon’s new Bronco and today I saw that Matt at Expedition Portal embedded a video about the truck.

I love the all-in-one gauge and the way the gauge needles snap to attention. Those code-lettered pull switches on the dashboard have got to go though. What do they mean? How about applying that famous Icon level of design detail to a set switch icons? The only reason they stand out so bad is because the rest of the truck looks so good.

OK, I’m off my soapbox. Enjoy the video.

Jonathan Ward, of TLC and Icon fame, shows off what he calls a “142,” basically an FJ62 on an 80-series chassis. This truck was built through TLC, his Land Cruiser restoration shop in Southern California.

As you can imagine, this was an extensive rebuild. Even the engine was replaced with a GM Vortec unit. They went through the truck inside and out and everything looks to be first class.

Update: I called TLC to see how much a remixed Land Cruiser like this costs. They said it varies from vehicle to vehicle, since it’s a custom project but gave a ballpark figure of $120,000.


Photo: Drew Phillips for Autoblog

Southern California-based, bespoke-4×4 smiths, Icon, have just released their reinterpretation of the 1st-generation Ford Bronco. For those unfamiliar with Icon, the company recreates legendary off-roaders from the ground up, sometimes using donor vehicles, sometimes building them from scratch. The Bronco, their third model offering, follows a re-imagined Toyota FJ40 and Willys CJ3B. The resultant truck is, as if the clouds had parted on top of some automotive Olympus and the gods of 4-Wheel-Drive boomed,“This is a Bronco!” Of course, given the toughness that Icon builds in, you could drive it right down from those lofty heights… for a price.

412 horsepower, 390 lb-ft of torque, and custom everything don’t come cheap. This four-wheeled, industrial-design master work will set you back $150,000, if you’re in the market. That’s after you buy the Bronco donor vehicle, just so you know.

If you’d like the ultimate expression of the Bronco, however, one in which every last detail has been honed to perfection, this is what you’re looking for.

Click here for an in-depth review on Autoblog.

Click here for an extensive image gallery.